Our extensive list of stakeholders includes riders, community organizations, sponsors and other partners within Hamilton and beyond. These collaborators enable bike share to exist and thrive within our community, and we seek to better serve our existing stakeholders while expanding our reach to more diverse groups and individuals.













Conduct research with Hamilton Bike Share riders and partners (including Everyone Rides participants) to understand their concerns, thoughts and ideas around Black Lives Matter, cycling, and our organization and services.


Conduct research to understand the demographics of ERI riders vs non-ERI riders in order to assess how the demographics are distributed and to better understand how values or needs may differ.



Share and repost events, programming and other content from Black, Indigenous and racialized partner organizations, businesses, and community members on both the Everyone Rides Initiative and Hamilton Bike Share social media platforms.


Publish and populate a public-facing Black Lives Matter resource page on the Everyone Rides Initiative website.


Host social media takeovers with Black stakeholders and riders.



Initiate community dialogue about Black Lives Matter: communicate about our anti-racism work and plans with our stakeholders and ask them about their work.


Complete a stakeholder analysis that includes an assessment of anti-racism and assess how we can mobilize our partners to develop their own anti-racism action plans.



Increase the number of partnerships we have with Black organizations.


Assess what actions our stakeholders are taking on Black Lives Matter and anti-racism and how we will evaluate our relationships/partnerships within our stakeholder analysis.

Back to Black Lives Matter Action Plan