The Everyone Rides Initiative (ERI) is committed to equity in cycling and removes the barriers that prevent people from accessing bikes and cycling as an option for transportation and fun!

MissionTo identify and remove the barriers that prevent Hamilton residents from accessing bikes and cycling. 

Values: equity, freedom and independence, inclusivity, empowerment and cycling!


We acknowledge the land on which we ride our bikes is the traditional territory of the Haudenosaunee and Anishinaabeg. We implore all fellow settlers to learn about what it means to be a guest on this land, and to care for this land and uphold the treaties.

**Please note that during COVID-19 our office is closed, you can reach us by phone at 289-768-2453 Ext 2 or my email at everyonerides@hamiltonbikeshare.ca. We are also still providing subsidized access to bike share for individuals in need. Contact us if you are in need of affordable transportation, see additional information below. Thank you and Ride Safe!

To learn more about how to stay safe while using bike share, click here.

  • From the blog

    ERI Photo Contest Winner: Nate Burger

    “Among the Trilliums” taken by Nate Burger, Lead Field Technician at SoBi Hamilton.

    This picture was taken in the Louth Conservation Area in Lincoln, about 52 kilometers west of Hamilton. Nate and his roommate Anthony Saracino set out together on Saturday May 2nd for a bike ride. They were equipped with camping gear, the promise of a familiar route, and a desire to explore. Nate and Anthony have been friends since grade school, and have biked from Hamilton to Welland to visit family many times before. And so, the start of their route was planned: Ridge Rd into Beamsville, onto Vineland towards Balls Falls Conservation Area. Nate and Anthony zigzagged through Beamsville and stumbled upon Staff Road, they decided it looked interesting and ventured downwards. Louth Conservation Area had not been on their list of possible destinations when they set out, so it was a new and unexpected discovery for the cyclists. Once in the Louth Conservation Area they found themselves in a valley and had to carry their bikes for a while. While the valley might not have been the best area for biking in hindsight, Nate and Anthony decided it was beautiful nonetheless, and were glad they ventured off course and found it.

    The picture Nate took is a few kilometers into the Louth Conservation Area, where the two cyclists stopped for rest and a snack. Pictured here is Anthony and the bikes among the trilliums, the scene inspiring the photo’s title. With daylight still remaining, they biked into Welland and onwards to Merritt Island, where Nate described how “the New Canal, the Old Canal, and the River [Welland River] meet.”

    Nate describes the trip from Hamilton to the Louth Conservation Area as taking 3-4 hours by bike. He states that, “if you are averaging 20 km/hour, it should take you 3 hrs.” Nate also describes this route as, “not for the faint of heart, but a great challenging ride for beginners thinking of trying longer rides [not too many hills].” The route Nate and Anthony took, described above, is predominately on rural roads with low vehicle traffic.

    I asked Nate how COVID-19 has affected his cycling: “I have only been cycling with my roommate [Anthony], instead of with other friends from different households. It has forced me to explore more - I have found different routes and back roads. And I have found a lot of beauty and new routes that are not too far away, and in my own backyard. It has also made me really appreciate Niagara. Biking along and seeing the blossoming cherry trees, orchards and the rolling vineyards - you might as well be in France”.

    Here are some other forest ride suggestions from Nate:
    1. “The Rail Trail is open and a classic forest trail. Pick up a bike from the Wentworth stairs, and there you have a beauty ride.”
    2. “The Red Hill Valley is another great forest ride. Take the rail trail to Albion Falls, and you can enter the valley at the Red Hill Trail south parking lot”.

    The Everyone Rides team would like to thank Nate for submitting his photo, and remind you that we are still accepting cycling photos to feature in our newsletter and on social media.

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    Sunset Memory Rides, and a Contest for Spring

    All photos taken by Theron Pierce unless otherwise noted

    This past Sunday night at sunset, when the soaring temperatures in Hamilton had retreated and no longer threatened to overwhelm my winter-adjusted body, I went for a long bike ride. The route I chose reminded me of languid summer nights in 2019: cycling on a SoBi bike behind 200 Hamilton GlowRiders as electronica music pumped through the air around us, and rollerbladers with fairy wings and bubble sticks expertly wove between us like a royal escort to the waterfront.


    Images: Hamilton GlowRiders gather in September 2019 for the last ride of the season Credit: Ramucy Photography.

    Shortly before the September 2019 GlowRide, I had carefully decorated the SoBi I was riding with lights- little unicorns from the dollar store-- and placed an ice cream battery lamp in the bike’s basket. My efforts were well intended, but paled in comparison to the neon visions around me; many whose SoBi bikes (and bodies) were lit with shifting LED wires attached to their limbs,and rotating disco balls that shed light fragments around them.


    Credits: Left, Ramucy Photography. Right: Elvir K. Photography

    Returning to the present day, May 2020: As I descended Aberdeen Street hill towards Princess Point, it was jarring to see the road ahead of me empty. There were no bikes adorned with luminescent glowsticks and fairy lights, no children looking around in wonder at the mobile disco around them as they rode beside their parents. The GlowRides, usually beginning each year in May throughout the summer months, are on hold. And yet, I still felt a thrill while riding alone towards the water.

    The air grew thick and heavy with humidity and the scent of lilacs as I reached Princess Point and went over the Waterfront Trail bridge, just as the sun was sinking in the west. The view took my breath away, and as I was taking photos I almost missed the cyclist to my right looking pensively over the water; a scene I had to capture the best I could before the sun retired for the evening. 

    I kept riding over gravel and pavement, stopping frequently to look behind me at the setting sun. As I passed the corner that marked my progress from Princess Point towards Bayfront Park, I looked over the water a few feet away and caught my breath, not entirely sure what I was seeing. A swan’s head rose from the shallows, glancing in my direction briefly before the bird slowly set out across the water, seeking out its nest to retire within for the night. 

    I entered Bayfront Park’s boat launch area just as the sky shifted to pastel shades of pink and blue. There was a dock facing westward, and somehow, no one had claimed it for a viewpoint. Rolling the SoBi to the end of the pier, I stood and watched as the sky changed to dusk; thinking of how the next time I’d be here, the trees and lilies would be in full foliage, whispering around me on the wind rolling over the water. 

    When I find beautiful places, I tend to return to them again and again- and in that moment at the pier, I mourned that I could not be several hundred places at once as Hamilton ushered springtime in. We do live in an age of technology, however, that might let myself and others who chase out familiar spots see more of the beautiful city around us. 

    On that note, the ERI is proposing a photo contest: Send us a photo of springtime cycling in Hamilton. We will choose a photo and feature it in our next newsletter, and on our social media. If your photo is selected as the winner, you’ll receive 5 free ride credits. 

    Be sure to stop safely when taking your photos, and we look forward to seeing what springtime in Hamilton looks like through your lens.

    Take care, and as SoBi bike baskets always say: Please be safe.


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