The Everyone Rides Initiative (ERI) is committed to equity in cycling and removes the barriers that prevent people from accessing bikes and cycling as an option for transportation and fun!

MissionTo identify and remove the barriers that prevent Hamilton residents from accessing bikes and cycling. 

Values: equity, freedom and independence, inclusivity, empowerment and cycling!

We acknowledge the land on which we ride our bikes is the traditional territory of the Haudenosaunee and Anishinaabeg. We implore all fellow settlers to learn about what it means to be a guest on this land, and to care for this land and uphold the treaties.

  • From the blog

    Connector Interview: Dan's Summer of Equity as an ERI Connector

    Theron: Hi, Dan! When did you first start riding SoBi bikes in Hamilton, and what inspired you to do it?

    Dan: I first started riding SoBi bikes in 2018, when my brother introduced me to them! He had been riding SoBis for quite some time, and was drawn to their convenience. I had always ridden my own bike around town, which is wonderful- but when you do that, there is always the extra hassle of finding a place to safely leave your bike, and then come back for it. 

    For those reasons, I decided to jump on a SoBi and haven't looked back since! In SoBi bikes, I discovered a flexible cycling option that allows me to grab a bike practically anywhere, anytime.

    T: I love how your brother encouraged you to give SoBis a try- some folks take a while to discover the bikes on their own! What about the Connector program- how did you hear about it, and why were you inspired to apply? 

    D: I heard about the Connector program at the Barton Street Festival, from you! I had been searching for a way to volunteer for a cause I was passionate about for a while, before I discovered the Everyone Rides Initiative (ERI). At the Barton Festival, I inquired about potentially volunteering with group rides. I was not expecting to hear about the new Connector program, but when you explained it to me, I knew that I had to apply. 

    The opportunity to play a direct role in Hamilton's cycling community growth, and being able to advocate for accessible cycling options, is what made applying a no-brainer for me.

    T: It sounds like you met us at just the right time. So, what were some of your favourite experiences in the Connector program? 

    D: One of the simplest but coolest experiences that I had as a Connector was going on ERI group rides. There were many fun ERI events I also attended this summer, but it really meant so much to me to explore different parts of my city, meet new people, and hear about how cycling has changed ERI Riders’ lives! 

    The way that the ERI makes group rides accessible for everyone is admirable. Don't have a bike? They have one for you to rent for free. New to cycling and a little nervous? A Connector will ride with you to support you. I strongly recommend that any cyclist, regardless of their experience level, attend a group ride- they truly showcase the great cycling community that we have here in Hamilton.

    T: I could tell how much you enjoyed riding next to ERI Riders on group rides, and chatting. Last question-what do you think that the best thing is that Riders take away from the program? 

    D: I believe that the best thing Riders take away from the program is the freedom and convenience that having access to SoBi bicycles on a subsidized pass can give them. 

    Access to quick and reliable transportation options can often be too expensive, inaccessible, or non existent for some Hamiltonians. I think that new Riders are pleasantly surprised when they realize how conveniently cycling can fit into their daily routine, and that the Everyone Rides Initiative does a fantastic job of introducing cycling as a viable transportation option in peoples' lives

    Thanks, Dan! Keep an eye on our ERI Blog for upcoming Connector features. 

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    Blog Take Over: Chris Ritsma

    Being a part of the Everyone Rides Initiative (ERI) was an amazing experience for me, and continues to be so when I join the Initiative on group rides. My goal in volunteering my time for the Initiative was to interact with Hamilton’s Bicycle Share system, and to learn how Riders in the ERI program connect with that system. I was able to share the ERI’s great programming and Hamilton’s amazing bike share system with people in the community who I believe can benefit most from such a program. I think bike share and the Everyone RIdes Initiative centers mobility equity in their work, and ERI is clearly trying to bridge the wide gap of mobility equity for those who need it. The great thing with the ERI is that people who need subsidized bike share passes can self identify as in financial need of them, and I appreciate that the ERI is so open with their criteria for getting a pass. The ERI program tries to be judgement-free, and to allow those who feel they need the program to use it without question. The graduated levels of ERI subsidized bike share passes also allow for people in different socioeconomic circumstances to find which level works best for them, and the subsidized bike share passes’ features like ride credits also assist people in eventually graduating into monthly and annual bike share passes. 

    While I was working as an ERI Connector, I attended group bicycle rides, and events like Hamilton Play Day. Both types of events went really well, with the Group Rides allowing people new to cycling in the ERI program or in general to learn how to cycle confidently, share their new love of cycling, and meet other people of all skill levels who love cycling. Group Rides also give people who are new to the ERI the ERI program or cycling in general in the city an opportunity to learn about good cycling trails, and which streets and bicycle lanes they can cycle in more comfortably in, instead of busy roads. The Play Day event I volunteered at allowed children and their parents to learn about the ERI, and gave adults the chance to try out SoBi bikes. Play Day was a great way to connect both with the Sherman hub community, and people who might not ride, but could pass on the details of the program to people who might find the ERI program very useful.

    As a moderately experienced cyclist, it was great to share the skills I have learned over time with newer cyclists, such as people who received ERI bike share passes this summer. My volunteering also allowed me to connect with other programs and organizations working on the same solutions for equity in mobility that the ERI is also working to improve. 


    Keep on Riding,

    Chris Ritsma


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  • Upcoming events

    Hugs & Hot Chocolate Ride
    Friday, February 14, 2020 at 12:00 PM
    SoBi Hamilton HQ in Hamilton, ON, Canada

    Friday, February 14th is Bike to Work Day

    We will be hosting a ride from Seedworks Hub, 126 Catharine St N, at 12 PM. The ride will end at 541 Eatery & Exchange for FREE snacks and hot cocoa. 


    Upcoming Rides
    Friday, March 20, 2020 at 06:00 PM

    The Everyone Rides Initiative host rides every month. Feel free to contact us if you have any questions about our upcoming rides. everyonerides@hamiltonbikeshare.ca or call 289-768-2453.

    See all events