The Everyone Rides Initiative (ERI) is committed to equity in cycling and removes the barriers that prevent people from accessing bikes and cycling as an option for transportation and fun!

MissionTo identify and remove the barriers that prevent Hamilton residents from accessing bikes and cycling. 

Values: equity, freedom and independence, inclusivity, empowerment and cycling!

We acknowledge the land on which we ride our bikes is the traditional territory of the Haudenosaunee and Anishinaabeg. We implore all fellow settlers to learn about what it means to be a guest on this land, and to care for this land and uphold the treaties.

  • From the blog

    Connector Interview: Scarlett

    Scarlett was a full time Connector in 2019! Read about her summer of community and cycling through her interview with Theron, below. 

    Theron: Hi, Scarlett! When did you first start riding SoBi bikes in Hamilton, and what inspired you to do it?

    Scarlett: I hadn't owned my own bike in many years, and I was looking for an intermediary solution between bussing and driving or taking a cab. When I learned about SoBi I really wanted to start using the bike system. Several months later I heard about the ERI’s subsidized passes, so I was finally able to get one for myself and explore the city.

    I felt more confident and competent after riding the bikes around town: both by seeing new local areas, and also gaining the confidence that comes with being able to transport yourself around a city safely.

    T: We’re so glad you found us. How did you hear about the Connector program, and why were you drawn to apply? 

    S: I heard about the Connector position from a Facebook post, I believe- probably through a friend of a friend. 

    Before I knew about ERI passes and began riding, I honestly didn't realize how popular of a choice SoBis were locally, and how functional, convenient, and affordable they are. For that reason, I was drawn to apply: how could I help other people gain access to this system?

    T: A desire to help others gain access to our services is one of the main criteria we look for in our Connector volunteers. What were some of your favourite experiences in the Connector program? 

    S: Being an ERI Connector was a very positive experience for me. I really enjoyed making connections and having conversations with a variety of people. I felt happy to be able to educate riders about the SoBi system and how it could benefit them through meeting them where their needs are, whether those needs were transportation or fun. 

    I also liked being able to make people smile through the process, like when I got to dance with kids at Barton Play Day while talking to their parents about how they could use ERI passes to ride alongside their children. 

    T: I remember how much you loved being engaged with people, and how organically you connected with them. Last question- what would you recommend people do if they are new to or nervous about cycling in Hamilton?

    S: It may sound simple, but get yourself an ERI pass! Call or visit the office, and the team can help you get started, and even provide free cycling education and one on one lessons. 

    Thanks, Scarlett! 

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    Job Posting: Adaptive Bike Coordinator

    The Everyone Rides Initiative (ERI) is very excited to have the opportunity to hire a new staff person, ERI Adaptive Bike Coordinator. Through our funding from the Ontario Trillium Foundation our program offerings are expanding to include adaptive bikes. So far we have purchased a three-wheeled bike and a beautiful nihola cargo bike. Now we are looking for the perfect person to build a program which will support access to adaptive bikes to the people who can benefit most from them in Hamilton. As the Program Manager of the ERI since 2016 I am excited to see this development in our programming finally come to fruition. 

    Throughout my time with the ERI program I have been continually identifying and new barriers that may arise for folks and also the long standing barriers that have not yet been address. The introduction of adaptive bikes is a solution to one of those long standing barriers and we are thrilled to introduce access to adaptive bikes into our future program offerings. Stay tuned. 

    Click here to learn more about our growing Adaptive Bike Program. 

    The Adaptive Bike Coordinator job posting will be active until March 1st. Click here to learn more about the position. 

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