Our programming includes many offerings, particularly through the Everyone Rides Initiative, which is committed to removing barriers that prevent people from accessing bike share and cycling. We seek to better understand the specific barriers to cycling that face the Black community and racialized residents by expanding our outreach to more organizations serving BIPOC (Black, Indigenous, people of colour) communities and by adapting our programming, events, and materials as needed.













Work with local anti-racism leaders to: (1) Review programming language currently used in materials to ensure it is inclusive, anti-racist, and equitable. (2) Identify barriers that they face, and/or that they see Black, Indigenous and racialized riders face.


Collaborate more with our partner organizations to review the bike share education and Everyone Rides Initiative registration and onboarding processes.


Build relationships and rapport with organizations that serve Black and racialized communities to identify their cycling needs and barriers. Meet with them to provide services and gather input. In addition to formal research opportunities (e.g. surveys,) this input includes tracking anecdotal and casual feedback about cycling, bike share access, and our programming to determine how we can make our programming most useful, enticing, and culturally relevant.



Expand our Everyone Rides Initiative partnership outreach to include more organizations that work with Black communities.


Ask these new partner organizations what they see are the barriers to their community riding bikes or choosing cycling as an option.



Gather the outcomes from our internal Theory of Change activity and use it to inform our Action Plan and strategies.


Attend more non-cycling partner organization events, classes, webinars when offered in order to build connections and learn from our community.


Seek out non-profit worker-targeted workshops and talking circles centered around equity work and racial discrimination.


Develop and host an anti-racist book club.


Find or reallocate funding to pay Black community members for work, including content creation and other contributions to the program.


Use survey data and results to identify and remove barriers facing Black, Indigenous, and people of colour riders (within our organization’s capacity).


Continue and increase the representation of Black, Indigenous, and people of colour on our social media and in program materials.


Always bring translated ERI materials and translation service options to partners and workshops.


Provide partner organizations with tools and knowledge to execute their specific educational bike share/Everyone Rides Initiative goals.



Update the Everyone Rides Initiative participant surveys to track demographics and name barriers identified by participants who are Black, Indigenous, and/or people of colour. 


Back to Black Lives Matter Action Plan