Hamilton Bike Share Inc. was first created to deliver bike share operations, and that continues to be the core focus of our work. The actions in our plan address how the design of our system, implementation of services, and hardware and technology considerations will be centred on Black Lives Matter.













Collect demographics of our ridership through surveys and other research means.


Add Black Lives Matter messaging on our rebalancing vehicle.


Share local Black, Indigenous, and people of colour cycling stories on social media.



Ensure there is diverse representation in advertising and promotional material.


Explore how we can better reach out to underrepresented communities in our membership.



Host demonstrations and outreach about new hardware in different parts of the service area with new groups and existing Black riders and racialized communities.


Evaluate our demographics and relevant data to better inform our strategic plans (e.g. fill gaps and adjust services).

Back to Black Lives Matter Action Plan