In 2020, we had to adapt quickly to how our program was delivered and how our ERI Riders accessed bike share. Our challenge was to not create more barriers within a challenging time for everyone. Due to the closure of our office, we started delivering ERI access cards to new riders. This soon became more than our small staff could handle on their own. We recruited 5 volunteers across the lower-city. We assigned deliveries based on availability, respective wards and distances willing to bike.
From a challenge removed another barrier, we discovered in this process that riders having to come to our office to receive a subsidized membership was a barrier. And by doing over the phone education, registration and bringing the materials needed to access bike share to their doorstep, we essentially brought the power to cycle to them. Our community of ERI Riders could not have the access they do without our Card Delivery Volunteers and we hope to grow this program in 2021.